Anglia Ruskin University, UK, Bachelor Of Arts (Honours) (Marketing)

3 years

January 28, July 10, September 23


Level of Study:

Centre for Business Programmes

Course Code:
R/342/6/0108 / MQA/FA4519 5/24

About this course

  • Delivers a good balance between academic and vocational content
  • Provides a good grounding in marketing and management theory, whilst also preparing students for a successful career
  • Prepares students for a variety of roles within marketing: product manager, brand manager, advertising executive etc
  • Cultivates the intellectual capacity to enable you to continue to develop and keep pace with a changing business environment
  • Gives an excellent grounding for those who want to develop a career in Marketing
  • Students can gain exemptions from some modules on The Chartered Institute of Marketing Professional Certificate and Professional Diploma in Marketing awards

Study Mode: Full Time

Assessment: Coursework, Examination and Final Projects

Awarding Institution: Anglia Ruskin University

Programme Details

  • Acquire a comprehensive understanding of marketing theory
  • Ability to analyse strategic market behaviour
  • Understand the principles and responsibilities of other management functions, including human resources, accounting and finance
  • Show a real awareness and understanding of contemporary global business issues
  • Apply relevant techniques to identify and exploit market opportunities
  • Devise appropriate marketing objectives around customer acquisition and retention
  • Plan and execute research projects
  • Effectively communicate results at whatever level is appropriate to the audience

Total Course Fees

RM 66,600

Subject Listing

  • Economics for Business and Management
  • Introduction to Accounting and Finance
  • Introduction to Business Law
  • Academic Skills
  • Marketing Essentials
  • Analysis of Business
  • Introduction to People, Organisation and Management
  • Information Technology for Business
  • Hubungan Etnik / Bahasa Komunikasi 3
  • Tamadun Islam dan Tamadun Asia / Pengajian Malaysia
  • Business to Business Marketing
  • International Business
  • Enterprise and Entrepreneurial Management
  • Systems and Operations Management
  • Marketing Communications
  • Business Research Methods
  • Consumer Behaviour
  • Malaysian Economy
  • Strategic Planning for Entrepreneurs
  • Asian Entrepreneurship and Innovation
  • Organisational Change Management
  • Strategic Management Analysis
  • Undergraduate Major Project (Desk Based)
  • Sustainable Management Futures
  • Retail Marketing
  • International Marketing
  • Marketing Consultancy
  • Community Services
  • Industrial Training


Coursework, Examination and Final Projects

English Requirements

Applicants must have one of the following English requirements:



  • SPM
    Grade C

  • 1119 (GCE O-Levels)
    Grade C

  • UEC
    Grade B6

Entry Requirements

Applicants must have one of the following entry requirements:

  • STPM / A-Levels
    2 principal passes (C or CGPA 2.0), pass in SPM Mathematics and English

  • Matriculation
    SAM TER 70

  • Foundation in Arts or Business
    CGPA 2.0

  • Unified Examination Certificate (UEC)
    B in 5 subjects, pass in Mathematics and English
  • Diploma (Level 4 of MQF)
    CGPA 2.0

  • Diploma in Accountancy (HELP CAT)

  • Diploma in Business (HELP CAT)

  • equivalent CGPA 2.0

Why ARU Business Programmes @ HELPCAT?

  • Largest academic facility at HELP University
  • Qualified and remarkable lecturers
  • Industry advisory board