Centre For Business Programmes


HELP CAT Business Programmes

With greater competition in markets arising from deregulation, technological change and globalisation, an understanding of marketing is becoming increasingly crucial for professionals in both private and government business areas. In a more competitive world, graduates with the ability to add value to products and services have an edge over others.

This programme is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations.

Upon completion of the programme, graduates will have acquired decision-making skills and be innovative in their approach to business problems and situations. Furthermore, the programme develops critical thinking and communication skills so that graduates may deal effectively with the continually changing business environment.

To achieve these aims, the programme integrates the development of practical skills and knowledge with a strong emphasis on understanding current theories and the latest research.

Anglia Ruskin University Business Programmes

HELP CAT is an innovative and forward-looking college offering a variety of academic and professional programmes, including those in partnership with leading universities and institutions from across the globe. It offers a vibrant and multicultural study experience, with a truly international ambience.

Students acquire not only academic and professional training; they are also provided opportunities to develop good character traits, imbibe ethical and moral values, and acquire valuable leadership and teamwork skills through dedicated coursework, projects and participation in a wide variety of clubs, sports and societies.

Its location in the city centre gives staff and students access to many services and facilities to enhance the teaching-learning experience.

HELP CAT believes in the simultaneous building of minds and character.

For a Unique Global Exposure —


All students who register for the Anglia Ruskin University programmes at HELP CAT will be taken on a two-week all-expense paid visit to the ARU campus in Cambridge to experience British university life. They will attend lectures and seminars, meet ARU faculty members and students and tap their network of international contacts for future benefit.

HELP CAT Diploma students who enrol for the ARU programmes also qualify for this programme.

Note: The special free trip to Cambridge is available for undergraduate students only, conditional on their obtaining the necessary travel visas. In case of failure to join the trip, no compensation can be claimed.

Mr Lawrence Chew Seng Chen

Head of Centre

Mr Chew is a chartered accountant and a former banker. His career of more than three decades covers the fields of accountancy, banking and finance. After ten years in London as a chartered accountant, he resumed his banking career in Malaysia, serving as manager, chief Internal auditor and vice-president in various banks. He is currently the Director of Centre for Applied Finance and Economics at HELP University. Mr Chew has taught professional accounting programmes like ACCA and MIA, as well as the University of London programmes.

Academic Team

Head of Centre

Mr Lawrence Chew Seng ChenHead of Centrelawrencechew@helpcat.edu.my+603 27882101


Ms Irene Wong Ai LingManagerirene.wong@helpcat.edu.my+603 27882153


Mr Jamie Lee Woon PingCoordinatorlee.woon.ping@helpcat.edu.my+603 27882081

Vanishasri A/P RajaMBA Coordinatorvanishasri@helpcat.edu.my+603 27882031

Senior lecturers

Ms Karen Lee Siew YenSenior Lecturerleesy@helpcat.edu.my+603 27882127

Ms Helen PereiraSenior Lecturerhelenp@helpcat.edu.my+603 278822104


Mr Kunusilin P MarimuthuLecturerkunusilin@helpcat.edu.my+603 27882064

Mr Francis SandanasamyLecturerfrancis@helpcat.edu.my+603 27882065

Dr Ng Chee HengLecturerng.cheeheng@helpcat.edu.my+603 27882146

Mr Vasan VarathanLecturervasan.varathan@helpcat.edu.my+603 27882171

Ms Wong Siew KunLecturerwong.siewkun@helpcat.edu.my+603 27882080

Mr M AnbalaganLectureranbalagan@helpcat.edu.my+603 27882082

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